Despite gambling regulators clamping down on loot boxes in video games, EA CEO Andrew Wilson insists that the publisher does not consider the likes of FIFA Ultimate Team packs gambling.
"We don't believe that FIFA Ultimate Team or loot boxes are gambling," he said, during an investor call, "firstly because players always receive a specified number of items in each pack, and secondly we don't provide or authorise any way to cash out or sell items or virtual currency for real money."
He added that EA is "always thinking about" its players and "how to deliver these types of experiences in a transparent, fun, fair, and balanced way.”
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