Wednesday, September 27, 2023

Riot pulls off rare positive PR move, adds Make-A-Wish winner to League of Legends canon

Riot Games has expanded references to Joe - a player introduced to the company by the Make-a-Wish Foundation back 2012 - in League of Legends. This comes as part of a Jax update that has hit the public beta environment, in which players have discovered references to Joe in the character's lore.

Originally, the Jaximus skin had made tribute to Joe through the line "here's to you kid", which would play through a game of League of Legends when equipped. In the future, all skins will feature this line. In addition, the following information has been included in the Jaximus bio.

"In a fighters' colosseum, Jax's victories were celebrated by a young kid and dedicated fan, Joe. Jax found that Joe himself was an incredible warrior, far braver than anyone Jax had met. Joe gave Jax the nickname “Jaximus,” a title he heartily accepted."

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