Activision CEO Bobby Kotick has said the company is "very good at being inspired" by trends in the industry, like the growing popularity of the battle royale genre.
During an investor call, GamesIndustry.biz reports that Kotick voiced his admiration for Fortnite for "attracting new gamers of all ages and genders." He later added that "when we see people innovate in an interesting and impactful way, we are very quick to figure out how to capture inspiration from innovation.
"When we see things that appeal to our audiences, we are very good at being inspired by those."
from IGN Entertainment Articles https://ift.tt/2FHlnPu
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